Savvy, successful telemedicine programs are always marketing from selling the proven benefits of telemedicine to gain initial support, to later touting the experienced, measurable impact of telemedicine to drive continued usage and expansion. Before a telemedicine program gets started, understand the concerns of the parties whose support is ultimately needed for the program to fly. Understand their concerns and objectives and deliver a message and solution that incents them to support telemedicine in their company. After the program begins, successes must be marketed to everyone (especially management) who supported the initiative and even to those skeptics who did not.